Amy Hoban-Baker is a vision-led creative with a deep respect for narrative, history, and hand, creating work that feels refined and lived-in. She has shaped the tactile worlds of brands like Parachute, Ralph Lauren, and Shabby Chic, balancing the soul of artisanal craft with the scale and precision of modern production. Her design language favors restraint over excess, guided by clarity, intention, and a keen eye for color and material across textiles, furniture, lighting, and décor. She is drawn to beauty that withstands time: grounded, subtle, and deeply felt.